Beyond Boots & Steel: How B&B Roustabout Uses Technology to Run Smarter, Not Just Harder

⚙️ Beyond Boots & Steel: How B&B Roustabout Uses Technology to Run Smarter, Not Just Harder

In an industry where grit and gear have long ruled the day, B&B Roustabout Inc. is proving that oilfield service doesn’t just need muscle—it needs metrics.

Based in Vernal, Utah, B&B is leading the next wave of oilfield operations by pairing hard-earned field experience with smart, streamlined tech. The result? Faster jobs, tighter margins, safer crews, and a business model that scales.

🖥️ Turning Fieldwork into Data

B&B recently implemented the Cantrell Jackson Roustabout Software Suite, giving their field and office teams real-time access to:

• 📋 Digital work orders
• ⏱️ Time tracking and crew logs
• 📍 GPS-based job dispatching
• 💲 Job costing and invoice generation
• 📈 Equipment usage and downtime logs

No more paper chasing. No more lag between field and finance. Every job is now tracked, measured, and optimized in real time.

“We wanted more than software—we needed a command center. Cantrell Jackson gave us visibility across every crew, every job, every dollar.”
— Justin Birchell, CEO

📊 Dashboards That Drive Decisions

Data doesn’t matter unless it changes behavior.

B&B’s leadership team now runs with a live KPI dashboard that includes:

• Revenue per employee
• Job margin trends
• Daily burn rate by crew
• Equipment utilization
• Safety check completion rates

This isn’t about reporting for reporting’s sake. It’s about leading with clarity—and knowing exactly where the business wins or bleeds.

📶 Connecting the Field & Office

With iPads in the trucks and cloud software in the office, B&B created a seamless digital workflow:

• Foremen complete digital job tickets
• Office team reviews and invoices same day
• Leadership sees data trends before they become problems

The impact?

• Invoicing cycle cut by 5 days
• Fewer field errors
• Better accountability at every level

🏗️ Tech-Enabled Growth

What makes all this more than just a convenience is that it’s scalable. As B&B grows into new regions and adds more crews, these systems allow the company to expand without losing control.

Whether it’s a two-man poly job or a full-scale swab rig deployment, the system flexes to support the job—without the need for more admin, more overhead, or more chaos.

“We’re not just growing headcount—we’re growing capability.”
— AJ Burk, COO

🔚 Final Thought

Technology doesn’t replace grit—it amplifies it. At B&B Roustabout, the tools are smart, but the people are smarter. And when both work in sync, the result is a business that runs harder, faster, and better than ever.

📍 Serving Utah’s Oilfield Sector
🌐 www.bbroust.com
📞 Ask how our tech + teams can make your next project friction-free

#OilfieldTech #BBRoustabout #CantrellJackson #UtahOilfield #FieldOperations #KPIDashboard #SmartService #BuiltOnGrit #OilAndGasInnovation

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