Steel-Toed Tech: How B&B Roustabout Uses Software to Scale Smarter

💻 Steel-Toed Tech: How B&B Roustabout Uses Software to Scale Smarter

The oilfield doesn’t wait.
Jobs change fast. Crews move faster. And the difference between profit and loss often comes down to one thing:

How fast you know what’s actually happening.

At B&B Roustabout Inc., based in Vernal, Utah, we’ve combined oilfield grit with digital intelligence—leveraging tech not to replace our crews, but to equip them with real-time insight and operational edge.

🧰 Cantrell Jackson: From Clipboards to Dashboards

B&B uses Cantrell Jackson’s roustabout software to track:

• Job progress
• Crew dispatch
• Equipment usage
• Cost codes and billing
• Safety incidents
• Time on site and materials used

Instead of waiting for paperwork to hit the office, everything is tracked live—from iPads in the field to dashboards in the office.

“It used to take 3–5 days to know if a job made money. Now we know by lunch.”
— Justin Birchell, CEO

📲 Real-Time Accountability = Better Margins

With tech-enabled workflows:

• Field tickets are submitted digitally—reducing billing delays
• Foremen can adjust on the fly with real-time cost visibility
• Back-office teams invoice faster and more accurately
• Safety reporting is instant, not after-the-fact

This isn’t just efficiency—it’s cash flow clarity.

🧠 Smarter Decisions at Every Level

Whether you're in a swab rig or behind a spreadsheet, Cantrell Jackson helps every team member:

• See what’s working (and what’s not)
• Optimize crew allocation
• Track revenue per employee
• Catch cost overruns before they eat margin

“Our best decisions don’t come from guesswork anymore. They come from good data, fast.”
— AJ Burk, COO

⚙️ Scaling Without Spinning Out

As B&B expands into more regions, the tech stays ahead:

• Each crew operates off the same system
• KPIs are visible from any device
• Leadership can forecast 13 weeks ahead
• New hires are trained with tech on day one

Growth is no longer chaotic—it’s controlled, calculated, and scalable.

📍 Old-School Work Ethic. New-School Tools.

At B&B Roustabout, we still believe in handshake deals and showing up early.
But we also believe the companies that win the future are the ones who can move fast without breaking things.

Our investment in tech isn’t just about us—it’s about being the kind of partner our clients want to work with again and again.

🌐 www.bbroust.com
📞 Want to know how the right tech stack changes your next job? Let’s talk.

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